A History of Bacon Advertising

history-of-bacon-advertising

A history of bacon advertising.

The season premiere of Mad Men is on April 13th. It’s also the last season premiere, a fact that makes many Bacon Today staff very, very sad. Many things have contributed to the success of the show, like its excellent writing and Don Draper’s smoking-hot looks. We’ve put together a bacon advertising post as homage to the show that has revitalized interest in the history of advertising.

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If there’s one thing that vintage bacon ads tell us, it’s that not much has really changed regarding America’s favorite meat candy. Bacon is shown as a campfire favorite, a hangover helper, the duct tape of food, and as something that can be added to just about any other food to make it better. So mix yourself an Old Fashioned and take a nostalgia trip by checking out these retro bacon ads.

Bacon = Hangover Cure

This ad from 1920 advised consumers to “Start the New Year right.” In other words, lose the New Year’s Day hangover with a bacon sandwich.

new year's bacon

 


Bacon & camping

Long before REI, bacon was the meat of choice for cookin’ up around the campfire. Luckily this hasn’t changed, but thankfully camping clothes have. Can you even imagine setting up camp in a dress and heels??

bacon camping

 

Wrap it in bacon!

Bacon-wrapped meatloaf and bacon-wrapped hot dogs. Still delicious and still popular. This first one looks like a Bacon Explosion forerunner.

early bacon explosion olive stuffed

oscar mayer bacon-wrapped hot dogs

 

Not so sure about these bacon-wrapped sweet potatoes on pineapple slices, though… Perhaps in 1928, this was considered haute cuisine.

1928 swift pineapple potato

 

If anyone can tell us what is in this 1946 ad, please do so!

1946 bacon wraped around what_

 


Make it better with bacon!

Bacon’s appeal was used to sell other foods and make foods that are unappealing to some people more edible. Like, canned sauerkraut. Check out these Bacon-Wrapped Kraut Kabobs. Eww…

libbyssauerkraut

 

Bacon: it’s what’s for breakfast.

Serving bacon with French toast and pancakes is just as popular as it ever was. Check out these sweet “Bacon Logs” that are made by stacking pieces of French toast and bacon strips, and the classic short stack served with bacon.

bacon logs

 

makin bacon pancakes!

 

rath bacon

 

Bacon is good protein.

The debate on whether bacon is healthy will go on and on, but few can debate the fact that the protein and fat in bacon will keep a person full for hours. “Bacon is the savory, flavory way to spark the brighter breakfasts that nutritionists tell us active minds and bodies need.” And yet, the bagels vs. bacon debate still goes on.

fill up the skillet secretary ad

Is that you, Peggy Olson?

 

Who stole the bacon?

Bacon theft was a common theme in bacon advertising. Kids stole it, and blamed it on the dog. Dads stole it, and blamed it on the kids. And bacon theft still happens to this very day.

dad stealing bacon

blame it on the dog 1959

 

Bacon & Patriotism

1940’s bacon advertising couldn’t help but reference WWII. This ad mentions the advances made in packaging that allowed soldiers to receive canned bacon.

better 1945 bacon war ad

 

This 1946 ad from Swift’s refers to food rationing and mentions “dark days and bright” and “in peace and in war.” With food rationing going on, consumers wanted to be assured that there was equal access to bacon.

1946 bacon and brocolli_

 

Smoky Bacon!

The smoky taste of bacon is why we love it so. The smoke from the campfire indicates “that heavenly sweet smoke taste.”

1952 campfire sorta

 

How it’s smoked.

“It’s Ovenized!” was Swift’s marketing slogan that let customers know about their improved smoking techniques.

ovenizing bacon

 

How it’s packaged.

New-fangled inventions like cellophane allowed customers to see what they were getting.

bacon camping ad-edit

 

It’s hard to wait for bacon.

Not much has changed since 1955. No one likes waiting for da bacon!

1955 wilson bacon

 

Toaster Bacon?

One thing that hasn’t endured (thank god!): toaster bacon. ‘Nuff said.

reddi-bacon

 

Bacon for Holiday Meals

This ad for “Rose Brand” bacon recommends eating the classic “bacon and eggs” breakfast on Easter Sunday.

easter breakfast bacon rose brand

 

Bacon Cherubs

Image heavy and light on copy, this early bacon ad features a cherubic child and the simple motto, “Worth hunting for.”

swift bacon with girl in hat

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