Oscar Mayer has launched a new “Say It With Bacon” ad campaign targeted at Father’s Day shoppers. The campaign features a YouTube video where a couple goes “bacon shopping” at the “bacon store.” The bacon is displayed in jewelry boxes, and bacon is described in terminology similar to that used to describe diamonds (you know, a girl’s best friend).
The message they’re sending is one that Bacon Freak has always known: Bacon is a dad’s best friend. Umm, no duh! There’s really no need to explain how great bacon is—it’s bacon!
Oscar Mayer is building hype by making their “gift sets” limited editions, and they’re selling out on a daily basis. The idea of having a “limited edition” bacon gift that is readily available at any grocery store is kinda crazy. If you’re going to give dad bacon, go all out and give him some high quality, artisan bacon that’s unlike anything he can get at the grocery store. Bacon Freak gift bundles are always in stock and the only thing exclusive about their bacon is that you won’t find bacon this amazing anywhere else. Maybe their bacon should be “limited edition,” but it never will be.
There’s really no comparison. Which one would you rather get?
Unlike Oscar Mayer’s selection, Bacon Freak has dozens of unique, subtle flavors of bacon for the true “bacon connoisseur.” In other words, every dude you know. Whether you prefer nitrite-free bacon, pepper-free bacon, sweet bacon or savory bacon flavors, Bacon Freak has it. And then some. And their gift bundles come in a sturdy, recyclable, awesomely decorated box that you would actually want to use for something else. Bacon Freak puts a lot of thought into their gift bundles and fills ‘em with only quality bacon products that dads will love.
Bacon truly is a dad’s best friend. And Bacon Freak works hard to make sure they stay best friends for life.