Love Songs to Wendy®’s Pretzel Bacon Cheeseburger

August 20, 2013 2:31 pm Published by 4 Comments

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THE HIT OF THE SUMMER: LOVE SONGS TO WENDY’S PRETZEL BACON CHEESEBURGER

We’ve seen a lot of awesome videos about bacon floating on the wonderful world wide web, but we’ve never seen anything quite as passionate as Wendy’s® most recent “Pretzel Love Songs” campaign. When Wendy’s® launched their new Pretzel Bacon Cheeseburger, bacon lovers across the country accepted it with open arms… and mouths. Wendy’s® says this about their burger:

“The Pretzel Bacon Cheeseburger is the perfect blend of three iconic American favorites: pretzel, bacon and cheeseburger. The artisan-baked pretzel bun’s rich interior flavor and slightly chewy crust enhances the aroma and taste of the entire sandwich. The thick, center-cut Applewood Smoked bacon adds a dynamic flavor and crisp texture and marries perfectly with the fresh, never frozen, hot and juicy beef grilled to perfection.”

With an irresistible combination like that, we can see why people are so starry-eyed over this hypnotic burger. Wendy’s® also claims that this burger is “one of the best performing promotional hamburgers in test markets. The product is crafted to layer complementary flavors, as each selected ingredient pairs well with the pretzel bun.” And we can see that the same is true outside the test kitchens, and inside the hands of hungry bacon-burger fanatics.

To show their appreciation to their fans, Wendy’s® came up with an idea to give their beloved Pretzel Bacon Cheeseburger lovers their “15 minutes of fame” by collecting their social posts about the burger and putting them to song. In this 5-part series of “Pretzel Love Songs,” you can see (and hear) just how much love the Pretzel Bacon Cheeseburger is getting. You can link to these harmonious videos down below, at the end of this post.

Oh, did we forget to mention that the one and only Nick Lachey takes part in singing the final love ballad? Complete with a bed of rose petals, longing gazes into the camera, and falling rain, this video created the perfect tribute to love song music videos that we grew up with (and sometimes still endure today). Nick Lachey states “I’ve had a blast turning Pretzel Bacon Cheeseburger fans’ media love into lyrics. The fans’ love inspired one of the most fun music videos I’ve been a part of–and this cheeseburger is deserving of every accolade.”

While some of us here at the BaconToday headquarters are not THAT passionate about this burger, we can clearly say that Wendy’s® Bacon Pretzel Cheeseburger is a hit among our fellow bacon lovers. This “Pretzel Love Songs” campaign only goes to show that bacon and pretzel buns are treasured by many and will continue to bring double rainbows of happiness to all who take part in their delicious, salty flavors.

Wendy®’s Pretzel Bacon Cheeseburger Love Songs Vol. 1

Wendy®’s Pretzel Bacon Cheeseburger Love Songs Vol. 2

Wendy®’s Pretzel Bacon Cheeseburger Love Songs Vol. 3

Wendy®’s Pretzel Bacon Cheeseburger Love Songs Vol. 5

Wendy®’s Pretzel Bacon Cheeseburger Love Songs Vol. 5 (Featuring Nick Lachey)


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This post was written by Mr. B.

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