Bacon Factories Must Be Saved!

July 22, 2010 5:00 am Published by Leave your thoughts

“…because if that zeppelin crashes into that bacon factory, all of us will be without bacon. And that simply will not do.”

And so goes the closing line in a television spot from one of the hottest advertising initiatives going, the Old Spice “Smell Like a Man, Man” campaign, which propels bacon front and center in what’s becoming the viral communications breakthrough of the year.

Sure, you might remember grandpa for smelling like Old Spice. We bet he’d smell a lot like bacon, too. That is, assuming your grandma made a mess of it every morning for breakfast, especially when the treasured grandkids were over for a bacon-fueled visit!

But make no mistake. This is 2010, and bacon holds a place in even the biggest marketers’ advertising initiatives. The “Smell Like a Man, Man” campaign created for Old Spice by Portland-based advertising agency Wieden+Kennedy is now a huge hit. And that’s thanks in no small part to social media channels like Twitter and YouTube, Internet forums and general word of mouth, plus a little thing called an Emmy nomination.

Sure, the campaign probably sells a ton of old-school cologne. We’re just glad it raises awareness of the possibility a world (gasp!) without delicious pork bellies.

Here’e the gem that centers on our favorite thing other than Old Spice—sweet, sweet bacon:


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